Concepedia
Statistics
Publications
20
Citations
889
H-Index
15
Active since
2013
Affiliations
Tampere University(Current)
Bond University
Mika Yrjölä is an author at Tampere University specializing in business, marketing, and marketing management.
Publications per year
2013–2024
Digital transformation of business-to-business sales: what needs to be unlearned?
Malla Mattila, Mika Yrjölä, Pia Hautamäki · Journal of Personal Selling and Sales Management · 2021 · 103 citations · Full text
Management, Management Information Systems, Business-to-business Marketing +11
The value propositions of multi-, cross-, and omni-channel retailing
Mika Yrjölä, Hannu Saarijärvi, Henrietta Nummela · International Journal of Retail & Distribution Management · 2018 · 89 citations · Full text
Business, Marketing, Retail Management +11
A customer value perspective to service experiences in restaurants
Mika Yrjölä, Timo Rintamäki, Hannu Saarijärvi et al. · Journal of Retailing and Consumer Services · 2019 · 89 citations
Business, Hospitality Management, Marketing +14
From selling to supporting – Leveraging mobile services in the context of food retailing
Hannu Saarijärvi, Lasse Mitronen, Mika Yrjölä · Journal of Retailing and Consumer Services · 2013 · 81 citations
Business, Marketing, Retail Management +14
Omni-channel retailing: propositions, examples and solutions
Mika Yrjölä, Mark T. Spence, Hannu Saarijärvi · The International Review of Retail Distribution and Consumer Research · 2018 · 73 citations · Full text
Business, Marketing, Strategic Management +11
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