Concepedia

Mikko Hänninen

MH

8

Publications

479

Citations

8

H-Index

2017

Active since

Affiliations

Aalto University(Current)

University of Nottingham

San Jose State University

Mikko Hänninen is an author at Aalto University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchDigital MarketingBusiness StrategyInteractive MarketingSupply Chain ManagementSupply ChainMarket Design

Publications per year

2017–2021

8

Publications

8

Digitalization in retailing: multi-sided platforms as drivers of industry transformation

Mikko Hänninen, Anssi Smedlund, Lasse Mitronen · Baltic Journal of Management · 2017 · 204 citations · Full text

Digital Business, Industry Transformation, Digital Marketing +16

Multi-sided marketplaces and the transformation of retail: A service systems perspective

Mikko Hänninen, Lasse Mitronen, Stephen K. Kwan · Journal of Retailing and Consumer Services · 2019 · 85 citations · Full text

Electronic Marketplace, Customer Satisfaction, Service Research +11

From the store to omnichannel retail: looking back over three decades of research

Mikko Hänninen, Stephen K. Kwan, Lasse Mitronen · The International Review of Retail Distribution and Consumer Research · 2020 · 84 citations · Full text

Digital Marketing, Consumer Research, Buying Behavior +19

Same Old Song with a Different Melody: The Paradox of Market Reach and Financial Performance on Digital Platforms

Mikko Hänninen, Anssi Smedlund · Journal of Management Studies · 2021 · 36 citations · Full text

Digital Business, Digital Platform, Digital Marketing +22

Review of studies on digital transaction platforms in marketing journals

Mikko Hänninen · The International Review of Retail Distribution and Consumer Research · 2019 · 28 citations · Full text

Electronic Marketplace, Digital Business, Fintech +13

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