Concepedia

Customer Data Modeling

Customer Data Modeling is a formal methodological framework within customer data management that specifies the structure, relationships, and constraints governing customer data entities to enable systematic representation, integration, and analysis of customer information across organizational systems.

55

Publications

2.1K

Citations

140

Authors

84

Institutions

Publications per year

2017–2026

11

Parents

Publications

55

Probability Models for Customer-Base Analysis

Peter S. Fader, Bruce G. S. Hardie · Journal of Interactive Marketing · 2009 · 193 citations

, , +11

Data-driven persona development

Jennifer McGinn, Nalini P. Kotamraju · 2008 · 191 citations

, , +17

Modeling the customer in electronic commerce

Martin G. Helander, Halimahtun M. Khalid · Applied Ergonomics · 2000 · 128 citations

, , +12

An intelligent information framework relating customer requirements and product characteristics

J. A. Harding, Keith Popplewell, Richard Y.K. Fung et al. · Computers in Industry · 2001 · 117 citations · Full text

, , +16

Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance

James W. Peltier, Debra Zahay, Donald R. Lehmann · Journal of Interactive Marketing · 2012 · 111 citations

, , +17

1–5 of 55

Authors

140

  1. JW
    James W. Peltier

    University of Wisconsin–Whitewater, United States

    3 publications · 221 citations

    3

    h-index

  2. MS
    Merlin Stone

    IBM (United States), United States

    2 publications · 44 citations

    2

    h-index

  3. DZ
    Debra Zahay

    Northern Illinois University, United States

    2 publications · 137 citations

    2

    h-index

  4. WC
    Wei-Wei Chuang

    Kainan University, Taiwan

    1 publications · 24 citations

    1

    h-index

  5. KB
    Kristen Bell DeTienne

    Brigham Young University, United States

    1 publications · 29 citations

    1

    h-index

1–5 of 140

Institutions

84

  1. IBM (United States)

    Armonk, United States

    3 h-index

    3 publications

    57 citations

  2. University of Wisconsin–Whitewater

    Whitewater, United States

    3 h-index

    3 publications

    221 citations

  3. Northern Illinois University

    DeKalb, United States

    2 h-index

    3 publications

    163 citations

  4. Higher Institute for Applied Sciences and Technology

    Damascus, Syria

    2 h-index

    4 publications

    151 citations

  5. New York University

    New York, United States

    2 h-index

    2 publications

    48 citations

  6. Nanyang Technological University

    Singapore, Singapore

    2 h-index

    2 publications

    147 citations

  7. Institute of Management Technology

    Ghaziabad, India

    1 h-index

    1 publications

    12 citations

  8. University of Monastir

    Monastir, Tunisia

    1 h-index

    3 publications

    117 citations

1–8 of 84

Venues

  1. 5

    h-index

  2. Journal of Interactive Marketing

    JIM · 4 publications · 352 citations

    4

    h-index

  3. Expert Systems with Applications

    3 publications · 166 citations

    3

    h-index

  4. Decision Support Systems

    1 publications · 90 citations

    1

    h-index

  5. International Journal of Business Excellence

    1 publications · 12 citations

    1

    h-index

1–5