Merlin Stone

Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

Merlin Stone, Eleni Aravopoulou, Yüksel Ekinci et al. · The Bottom Line Managing Library Finances · 2020 · 341 citations · Full text

Management, Marketing, Marketing Management +8

Multichannel customer management: The benefits and challenges

Merlin Stone, Matt Hobbs, Majdi Khaleeli · Journal of Database Marketing & Customer Strategy Management · 2002 · 187 citations · Full text

Business, Marketing, Marketing Management +12

Managing the change from marketing planning to customer relationship management

Merlin Stone, Neil Woodcock, Muriel Wilson · Long Range Planning · 1996 · 175 citations

Business, Marketing, Marketing Management +12

Adoption of Big Data Technology for Innovation in B2B Marketing

Len Tiu Wright, Robin Robin, Merlin Stone et al. · Journal of Business-to-Business Marketing · 2019 · 149 citations

Business, Marketing, Marketing Management +12

Agents of change: how young consumers are changing the world of marketing

Ian Spero, Merlin Stone · Qualitative Market Research An International Journal · 2004 · 148 citations

Business, Marketing, Marketing Management +14