Robin Robin

Adoption of Big Data Technology for Innovation in B2B Marketing

Len Tiu Wright, Robin Robin, Merlin Stone et al. · Journal of Business-to-Business Marketing · 2019 · 149 citations

Business, Marketing, Marketing Management +12

An empirical investigation of the factors affecting customer lifetime value

Ala’ Omar Dandis, Mohammad Al Haj Eid, Robin Robin et al. · International Journal of Quality & Reliability Management · 2021 · 40 citations · Full text

Business, Marketing, Marketing Management +14

Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants

Ala’ Omar Dandis, Mohammad Al Haj Eid, Denis Griffin et al. · The TQM Journal · 2023 · 22 citations · Full text

Business, Marketing, Marketing Management +17

Business as usual through contact tracing app: what influences intention to download?

Robin Robin, Ala’ Omar Dandis · Journal of Marketing Management · 2021 · 20 citations · Full text

Business, Information Systems, Management Information Systems +13