Concepedia

Len Tiu Wright

LT

51

Publications

3.2K

Citations

28

H-Index

1994

Active since

Affiliations

De Montfort University(Current)

Brunel University of London

University of the West of England

Loughborough University

University of Huddersfield

Len Tiu Wright is an author at De Montfort University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionMarketing StrategyInteractive MarketingDigital MarketingMarketing Insights

Publications per year

1994–2023

51

Publications

51

E‐consumer behaviour

Charles Dennis, Bill Merrilees, Chanaka Jayawardhena et al. · European Journal of Marketing · 2009 · 262 citations · Full text

E‐consumer Behaviour, Digital Marketing, Consumer Study +16

Consumers online: intentions, orientations and segmentation

Chanaka Jayawardhena, Len Tiu Wright, Charles Dennis · International Journal of Retail & Distribution Management · 2007 · 209 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +18

Food taste preferences and cultural influences on consumption

Len Tiu Wright, Clive Nancarrow, Pamela M. H. Kwok · British Food Journal · 2001 · 183 citations

Food Choice, Nutrition, Culture +15

The mediating effects of perception and emotion: Digital signage in mall atmospherics

Charles Dennis, Andrew Newman, Richard Michon et al. · Journal of Retailing and Consumer Services · 2010 · 173 citations · Full text

Interior Signage, Advertising, Digital Signage +12

Enhancing consumer empowerment

Len Tiu Wright, Andrew Newman, Charles Dennis · European Journal of Marketing · 2006 · 170 citations

Customer Experience, Customer Satisfaction, Try Hard +13

Rows per page

1–5 of 51