Concepedia

Clive Nancarrow

CN

29

Publications

1.5K

Citations

19

H-Index

1996

Active since

Affiliations

University of the West of England(Current)

University of Stirling

De Montfort University

Keele University

Clive Nancarrow is an author at University of the West of England specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorMarketing InsightsMarketing CommunicationCommunicationMarketing StrategyInteractive Marketing

Publications per year

1996–2022

29

Publications

29

Impulse purchasing: a qualitative exploration of the phenomenon

Geoff Bayley, Clive Nancarrow · Qualitative Market Research An International Journal · 1998 · 336 citations

Customer Satisfaction, Impulse Purchase Experience, Behavioral Decision Making +12

Food taste preferences and cultural influences on consumption

Len Tiu Wright, Clive Nancarrow, Pamela M. H. Kwok · British Food Journal · 2001 · 183 citations

Food Choice, Nutrition, Culture +15

Gaining competitive advantage from packaging and labelling in marketing communications

Clive Nancarrow, Len Tiu Wright, Ian Brace · British Food Journal · 1998 · 149 citations

Food Packaging, Digital Marketing, Consumer Study +19

An analysis of the concept of <i>cool</i> and its marketing implications

Clive Nancarrow, Pamela Nancarrow, Julie Page · Journal of Consumer Behaviour · 2002 · 112 citations

Abstract Cool, Marketing Implications, Consumer Research +17

The meaning and measurement of customer retention

Edward Aspinall, Clive Nancarrow, Merlin Stone · Journal of Targeting Measurement and Analysis for Marketing · 2001 · 91 citations · Full text

Customer Experience, Customer Satisfaction, Customer Profitability +8

Rows per page

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