Concepedia

Ian Brace

IB

8

Publications

396

Citations

8

H-Index

1998

Active since

Affiliations

University of the West of England(Current)

University of Stirling

Ian Brace is an author at University of the West of England specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingCommunicationConsumer CultureChild DevelopmentBehavioral EconomicsMarketing Communication

Publications per year

1998–2011

8

Publications

8

Gaining competitive advantage from packaging and labelling in marketing communications

Clive Nancarrow, Len Tiu Wright, Ian Brace · British Food Journal · 1998 · 149 citations

Food Packaging, Digital Marketing, Consumer Study +19

"Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research

Clive Nancarrow, Ian Brace, Len Tiu Wright · The Marketing Review · 2001 · 90 citations

Social Desirability Bias, Consumer Study, Social Marketing +21

Purchase decision making and the increasing significance of family types

Julie Tinson, Clive Nancarrow, Ian Brace · Journal of Consumer Marketing · 2008 · 54 citations

Consumer Research, Family Structure, Buying Behavior +22

A new research medium, new research populations and seven deadly sins for Internet researchers

Clive Nancarrow, John Pallister, Ian Brace · Qualitative Market Research An International Journal · 2001 · 53 citations

Digital Society, Internet Science, Online Experiment +22

Researching taste: layers of analysis

Len Tiu Wright, Clive Nancarrow, Ian Brace · British Food Journal · 2000 · 17 citations

French, Fashion Icons, Consumer Study +21

Rows per page

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