22
Publications
3.6K
Citations
19
H-Index
1998
Active since
John Pallister is an author at Cardiff University specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementCustomer SatisfactionConsumer ResearchConsumer BehaviorInteractive MarketingTrustFintechMarketing Insights
Publications per year
1998–2015
22
22
A proposed model of e-trust for electronic banking
Shumaila Yousafzai, John Pallister, Gordon R. Foxall · Technovation · 2003 · 572 citations
Shumaila Yousafzai, Gordon R. Foxall, John Pallister · Journal of Applied Social Psychology · 2010 · 504 citations
Customer Satisfaction, Innovation Adoption, Digital Marketing +19
Rows per page
1–5 of 22