29
Publications
4.2K
Citations
23
H-Index
2003
Active since
Shumaila Yousafzai is an author at Cardiff University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingEntrepreneurshipConsumer ResearchTrustEducationSocial SciencesConsumer BehaviorGender
Publications per year
2003–2025
29
29
A proposed model of e-trust for electronic banking
Shumaila Yousafzai, John Pallister, Gordon R. Foxall · Technovation · 2003 · 572 citations
Shumaila Yousafzai, Gordon R. Foxall, John Pallister · Journal of Applied Social Psychology · 2010 · 504 citations
Customer Satisfaction, Innovation Adoption, Digital Marketing +19
The Role of Perceived University Support in the Formation of Students' Entrepreneurial Intention
Saadat Saeed, Shumaila Yousafzai, Mirella Yani‐de‐Soriano et al. · Journal of Small Business Management · 2013 · 418 citations · Full text
Entrepreneurial Innovation, Self-efficacy Theory, Student Success +15
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