Concepedia

Pamela Nancarrow

PN

1

Publications

112

Citations

1

H-Index

2002

Active since

Affiliations

University of the West of England(Current)

Pamela Nancarrow is an author at University of the West of England specializing in marketing communication, cultural studies, and marketing strategy.

Top concepts

CultureEducationMarketingManagementAdvertisingCommunicationPopular CultureCultural StudiesConsumer BehaviorConsumer Research

Publications per year

2002–2002

1

Publications

1

An analysis of the concept of <i>cool</i> and its marketing implications

Clive Nancarrow, Pamela Nancarrow, Julie Page · Journal of Consumer Behaviour · 2002 · 112 citations

Abstract Cool, Marketing Implications, Consumer Research +17

Rows per page

1–1 of 1