Concepedia
Statistics
Publications
94
Citations
7.9K
H-Index
43
Active since
1970
Affiliations
Griffith University(Current)
University of Newcastle Australia
Central Queensland University
Charles Sturt University
Bill Merrilees is an author at Griffith University specializing in business, marketing, and brand management.
Publications per year
1970–2021
Marketing capabilities: Antecedents and implications for B2B SME performance
Bill Merrilees, Sharyn Rundle‐Thiele, Ashley Roland Lye · Industrial Marketing Management · 2010 · 393 citations
Management, Marketing, Marketing Management +8
Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours
Dale Miller, Bill Merrilees, Alexandra Coghlan · Journal of Sustainable Tourism · 2014 · 383 citations
Management, Tourism Management, Destination Management +15
Towards an understanding of total service quality in hotels
Hugh Wilkins, Bill Merrilees, Carmel Herington · International Journal of Hospitality Management · 2006 · 355 citations
Management, Hospitality Management, Tourism Management +12
Brand orientation and market orientation — From alternatives to synergy
Mats Urde, Carsten Baumgarth, Bill Merrilees · Journal of Business Research · 2011 · 328 citations
Business, Marketing, Marketing Management +12
A brand orientation typology for SMEs: a case research approach
Ho Yin Wong, Bill Merrilees · Journal of Product & Brand Management · 2005 · 313 citations
Business, Marketing, Marketing Management +10
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