Bill Merrilees - Concepedia

Author

Bill Merrilees

Griffith University

Also Known As

B Merrilees, B. Merrilees, BILL MERRILEES, Bill Merrilees, Bill Merrilees1

197

Publications

Citations

H-Index

148

Concepts

All Affiliations

Griffith University University of Newcastle Australia Central Queensland University Charles Sturt University

About

Bill Merrilees is an author at Griffith University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	37	75	6.2K
2	Management	37	74	6.1K
3	Arts	2	2	46
4	Education	1	1	21
5	Engineering	1	1	35

Bill Merrilees

Publications

7.7K

Citations

H-Index

Page 1

	Year	Citations
Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours Dale Miller, Bill Merrilees, Alexandra Coghlan Journal of Sustainable Tourism	2014	372
Marketing capabilities: Antecedents and implications for B2B SME performance Bill Merrilees, Sharyn Rundle‐Thiele, Ashley Roland Lye Industrial Marketing Management Business-to-business ResearchManagementBusinessBusiness-to-business MarketingB2b Sme Performance	2010	369
Towards an understanding of total service quality in hotels Hugh Wilkins, Bill Merrilees, Carmel Herington International Journal of Hospitality Management Total Quality ManagementCustomer SatisfactionService QualityService ResearchBusiness	2006	354
Brand orientation and market orientation — From alternatives to synergy Mats Urde, Carsten Baumgarth, Bill Merrilees Journal of Business Research MarketingBrand OrientationManagementBrand StrategyConsumer Research	2011	325
A brand orientation typology for SMEs: a case research approach Ho Yin Wong, Bill Merrilees Journal of Product & Brand Management Customer SatisfactionBrand StrategyBrand LoyaltySmall Business MarketingPersonal Branding	2005	309
Antecedents of residents' city brand attitudes Bill Merrilees, Dale Miller, Carmel Herington Journal of Business Research CultureBrand EquityManagementConsumer ResearchBrand Development	2008	281
The performance benefits of being brand‐orientated Ho Yin Wong, Bill Merrilees Journal of Product & Brand Management Consumer ResearchBrand StrategyBrand BarriersBrand LoyaltyHigh Level	2008	267
E‐consumer behaviour Charles Dennis, Bill Merrilees, Chanaka Jayawardhena, European Journal of Marketing E‐consumer BehaviourDigital MarketingConsumer StudyConsumer ResearchOnline Customer Behavior	2009	262
Entertainment‐seeking shopping centre patrons: the missing segments Jason Sit, Bill Merrilees, Dawn Birch International Journal of Retail & Distribution Management	2003	260
An integrated model of customer-brand engagement: Drivers and consequences Cassandra France, Bill Merrilees, Dale Miller Journal of Brand Management MarketingCustomer SatisfactionManagementBusinessConsumer Research	2016	244

Page 1