Concepedia
Statistics
Publications
7
Citations
544
H-Index
Active since
1999
Affiliations
Griffith University(Current)
University of Canterbury
Ashley Roland Lye is an author at Griffith University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchEconomicsBrand StrategyConsumer Decision MakingTradeBrand Equity
Publications per year
1999–2010
Marketing capabilities: Antecedents and implications for B2B SME performance
Bill Merrilees, Sharyn Rundle‐Thiele, Ashley Roland Lye · Industrial Marketing Management · 2010 · 369 citations
Business-to-business Research, Management, Business +7
Decision waves: consumer decisions in today's complex world
Ashley Roland Lye, Wei Shao, Sharyn Rundle‐Thiele et al. · European Journal of Marketing · 2005 · 51 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Research +19
Brand Extensions: Prestige Brand Effects
Ashley Roland Lye, P. Venkateswarlu, J E Barrett · Australasian Marketing Journal (AMJ) · 2001 · 42 citations
Marketing, Prestige Brand Effects, New Brand +13
Search and performance in international exchange
Ashley Roland Lye, Robert T. Hamilton · European Journal of Marketing · 2000 · 26 citations
International Economics, International Marketing, Trade +18
Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller’s Model
Joanna Barrett, Ashley Roland Lye, P. Venkateswarlu · 1999 · 22 citations
Consumer Uncertainty, Consumer Study, Consumer Research +16
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