Ashley Roland Lye

Marketing capabilities: Antecedents and implications for B2B SME performance

Bill Merrilees, Sharyn Rundle‐Thiele, Ashley Roland Lye · Industrial Marketing Management · 2010 · 393 citations

Management, Marketing, Marketing Management +8

Decision waves: consumer decisions in today's complex world

Ashley Roland Lye, Wei Shao, Sharyn Rundle‐Thiele et al. · European Journal of Marketing · 2005 · 51 citations

Business, Marketing, Marketing Management +16

Brand Extensions: Prestige Brand Effects

Ashley Roland Lye, P. Venkateswarlu, J E Barrett · Australasian Marketing Journal (AMJ) · 2001 · 42 citations

Business, Marketing, Marketing Management +14

Search and performance in international exchange

Ashley Roland Lye, Robert T. Hamilton · European Journal of Marketing · 2000 · 26 citations

Social Sciences, Economics, International Business +11

Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller’s Model

Joanna Barrett, Ashley Roland Lye, P. Venkateswarlu · 1999 · 22 citations

Business, Marketing, Marketing Management +13