Wei Shao

Consumer motivation and luxury consumption: Testing moderating effects

Wei Shao, Debra Grace, Mitchell Ross · Journal of Retailing and Consumer Services · 2018 · 125 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Motivation +8

Examining the relationship between social media characteristics and psychological dispositions

Debra Grace, Mitchell Ross, Wei Shao · European Journal of Marketing · 2015 · 60 citations

Social Psychology, Social Influence, Communication +26

Testing a conceptual model of Facebook brand page communities

Wei Shao, Mitchell Ross · Journal of Research in Interactive Marketing · 2015 · 51 citations

Cultural Consumption, Digital Marketing, Consumer Motivation +25

Decision waves: consumer decisions in today's complex world

Ashley Roland Lye, Wei Shao, Sharyn Rundle‐Thiele et al. · European Journal of Marketing · 2005 · 51 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +19

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Yunen Zhang, Wei Shao, Sara Quach et al. · Journal of Retailing and Consumer Services · 2024 · 46 citations · Full text

Customer Satisfaction, Moderating Effects, Consumer Research +16