Wei Shao

Consumer motivation and luxury consumption: Testing moderating effects

Wei Shao, Debra Grace, Mitchell Ross · Journal of Retailing and Consumer Services · 2018 · 131 citations

Business, Marketing, Psychology +15

Examining the relationship between social media characteristics and psychological dispositions

Debra Grace, Mitchell Ross, Wei Shao · European Journal of Marketing · 2015 · 61 citations

Social Sciences, Psychology, Social Psychology +11

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Yunen Zhang, Wei Shao, Sara Quach et al. · Journal of Retailing and Consumer Services · 2024 · 55 citations · Full text

Business, Marketing, Retail Management +15

Testing a conceptual model of Facebook brand page communities

Wei Shao, Mitchell Ross · Journal of Research in Interactive Marketing · 2015 · 51 citations

Business, Marketing, Marketing Management +17

Decision waves: consumer decisions in today's complex world

Ashley Roland Lye, Wei Shao, Sharyn Rundle‐Thiele et al. · European Journal of Marketing · 2005 · 51 citations

Business, Marketing, Marketing Management +16