Yunen Zhang

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Yunen Zhang, Wei Shao, Sara Quach et al. · Journal of Retailing and Consumer Services · 2024 · 46 citations · Full text

Customer Satisfaction, Moderating Effects, Consumer Research +16

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective

Yunen Zhang, Wei Shao, Park Thaichon · Asia Pacific Journal of Marketing and Logistics · 2021 · 22 citations

Customer Satisfaction, Tourism Performance, Digital Marketing +22

Neuroscientific Research Methods and Techniques in Consumer Research

Yunen Zhang, Park Thaichon, Wei Shao · Australasian Marketing Journal (AMJ) · 2022 · 15 citations

Marketing Research Approach, Consumer Study, Affective Neuroscience +19

Ethnicity in advertising and millennials: the role of social identity and social distinctiveness

Wei Shao, Yunen Zhang, Anni Cheng et al. · International Journal of Advertising · 2023 · 15 citations · Full text

Ethnicity, Consumer Study, Brand Strategy +19