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Anni Cheng

AC

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Publications

1

Citations

15

H-Index

1

Active since

2023

Affiliations

Griffith University(Current)

Anni Cheng is an author at Griffith University specializing in education, cultural identity, and consumer research.

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Publications per year

2023–2023

1

Publications

1

Ethnicity in advertising and millennials: the role of social identity and social distinctiveness

Wei Shao, Yunen Zhang, Anni Cheng et al. · International Journal of Advertising · 2023 · 15 citations · Full text

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