Concepedia
Statistics
Publications
1
Citations
22
H-Index
Active since
1999
Joanna Barrett is an author specializing in management, brand development, and consumer behavior.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior
Publications per year
1999–1999
Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller’s Model
Joanna Barrett, Ashley Roland Lye, P. Venkateswarlu · 1999 · 22 citations
Consumer Uncertainty, Consumer Study, Consumer Research +16
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