47
Publications
3K
Citations
29
H-Index
1997
Active since
Affiliations
Dale Miller is an author at Griffith University specializing in marketing, management, and business.
Top concepts
ManagementBusinessMarketingBrand StrategyBrand ManagementBrand DevelopmentBrand EquityBrand AwarenessConsumer ResearchBranding
Publications per year
1997–2021
47
47
Antecedents of residents' city brand attitudes
Bill Merrilees, Dale Miller, Carmel Herington · Journal of Business Research · 2008 · 281 citations
Principles of corporate rebranding
Bill Merrilees, Dale Miller · European Journal of Marketing · 2008 · 181 citations
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