Concepedia
Statistics
Publications
8
Citations
803
H-Index
Active since
2015
Affiliations
Griffith University(Current)
The University of Queensland
Cassandra France is an author at Griffith University specializing in marketing, brand management, and consumer behavior.
Publications per year
2015–2023
An integrated model of customer-brand engagement: Drivers and consequences
Cassandra France, Bill Merrilees, Dale Miller · Journal of Brand Management · 2016 · 249 citations
Business, Marketing, Marketing Management +14
Customer brand co-creation: a conceptual model
Cassandra France, Bill Merrilees, Dale Miller · Marketing Intelligence & Planning · 2015 · 136 citations · Full text
Business, Marketing, Marketing Management +15
The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
Joan Carlini, Debra Grace, Cassandra France et al. · Journal of Marketing Management · 2019 · 133 citations · Full text
Management, Human Resource Management, Marketing +16
Customer brand co-creation behavior: conceptualization and empirical validation
Cassandra France, Debra Grace, Bill Merrilees et al. · Marketing Intelligence & Planning · 2018 · 114 citations · Full text
Business, Marketing, Marketing Management +8
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
Cassandra France, Debra Grace, Joseph Lo Iacono et al. · Journal of Brand Management · 2020 · 74 citations · Full text
Business, Marketing, Marketing Management +12
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