Ho Yin Wong

A brand orientation typology for SMEs: a case research approach

Ho Yin Wong, Bill Merrilees · Journal of Product & Brand Management · 2005 · 313 citations

Business, Marketing, Marketing Management +10

The performance benefits of being brand‐orientated

Ho Yin Wong, Bill Merrilees · Journal of Product & Brand Management · 2008 · 272 citations · Full text

Business, Marketing, Marketing Management +7

How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Parves Sultan, Ho Yin Wong, Md. Shah Azam · Journal of Cleaner Production · 2021 · 240 citations · Full text

Business, Food Science, Marketing +15

Service quality in a higher education context: an integrated model

Parves Sultan, Ho Yin Wong · Asia Pacific Journal of Marketing and Logistics · 2012 · 219 citations · Full text

Business, Higher Education, Marketing +14

Multiple roles for branding in international marketing

Ho Yin Wong, Bill Merrilees · International Marketing Review · 2007 · 201 citations · Full text

Business, Marketing, Marketing Management +9