Parves Sultan

Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: moderating roles of communication, satisfaction and trust in organic food consumption

Parves Sultan, Tasmiha Tarafder, David Pearson et al. · Food Quality and Preference · 2019 · 391 citations

Behavioral Decision Making, Consumer Research, Social Influence +16

Service quality in a higher education context: an integrated model

Parves Sultan, Ho Yin Wong · Asia Pacific Journal of Marketing and Logistics · 2012 · 214 citations

Total Quality Management, Customer Satisfaction, Service Quality +13

How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Parves Sultan, Ho Yin Wong, Md. Shah Azam · Journal of Cleaner Production · 2021 · 208 citations

Food Choice, Food Marketing, Behavioral Sciences +9

Antecedents and consequences of service quality in a higher education context

Parves Sultan, Ho Yin Wong · Quality Assurance in Education · 2013 · 169 citations · Full text

Total Quality Management, Customer Satisfaction, Service Quality +13

How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

Parves Sultan, Ho Yin Wong · Journal of Brand Management · 2018 · 162 citations

Customer Satisfaction, Service Quality, Service Research +7