Concepedia

Eleni Aravopoulou

EA

Statistics

Publications

13

Citations

768

H-Index

11

Active since

2015

Affiliations

St Mary's University Twickenham London(Current)

London School of Business and Management

Ahlia University

De Montfort University

Eleni Aravopoulou is an author at St Mary's University Twickenham London specializing in management, business, and information management.

Top concepts

ManagementBusinessInformation ManagementMarketingStrategic ManagementBusiness IntelligenceOrganizational CommunicationStrategyBusiness ModelsData Management

Publications per year

2015–2021

13

Publications

13

Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

Merlin Stone, Eleni Aravopoulou, Yüksel Ekinci et al. · The Bottom Line Managing Library Finances · 2020 · 317 citations · Full text

Artificial Intelligence, Marketing Analytics, Consumer Decision Making +15

Adoption of Big Data Technology for Innovation in B2B Marketing

Len Tiu Wright, Robin Robin, Merlin Stone et al. · Journal of Business-to-Business Marketing · 2019 · 141 citations

How platforms are transforming customer information management

Merlin Stone, Eleni Aravopoulou, Gherardo Gerardi et al. · The Bottom Line Managing Library Finances · 2017 · 52 citations

Customer Experience, Customer Satisfaction, Customer Information +15

Information management in the smart city

Merlin Stone, Jonathan Knapper, Geraint Evans et al. · The Bottom Line Managing Library Finances · 2018 · 52 citations

Smart City Information, City Information, Engineering +14

Information management – a skills gap?

Marianne Kolding, Martin Sundblad, Jan Alexa et al. · The Bottom Line Managing Library Finances · 2018 · 40 citations

Information Education, Ict Workforce, Communication +20

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