Concepedia
Statistics
Publications
1
Citations
175
H-Index
Active since
1996
Muriel Wilson is an author specializing in business, marketing management, and relationship marketing planning.
Publications per year
1996–1996
Managing the change from marketing planning to customer relationship management
Merlin Stone, Neil Woodcock, Muriel Wilson · Long Range Planning · 1996 · 175 citations
Business, Marketing, Marketing Management +12
1–1 of 1