Long Range Planning · 1996 · 175 citations · 1 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing StrategyRelationship MarketingCustomer EngagementCustomer Experience ManagementCustomer Interaction ManagementCustomer Journey ManagementMarketing PlanningRelationship ManagementCustomer Relationship Management Performance MeasurementCustomer Relationship MarketingRelationship Marketing Planning
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Fred A. Jacobs, Wesley J. Johnston, Natalia Kotchetova · Industrial Marketing Management · 2001 · 57 citations