Customer Data Architecture is a structured framework that defines the organization, integration, storage, and flow of customer data across systems and processes within an enterprise, distinguished by its focus on aligning data management practices with strategic customer-centric objectives.
5
Publications
110
Citations
15
Authors
7
Institutions
Publications per year
2017–2026
3
Parents
Publications
5
The Role of a Customer Data Platform
Seth Earley · IT Professional · 2018 · 18 citations
Management, Information Systems, Management Information Systems +17
1–5 of 5
Authors
15
- FB
1
h-index
- NBNick Broomfield
1 publications · 36 citations
1
h-index
- CW
1
h-index
- JW
1
h-index
- MT
1
h-index
1–5 of 15
Institutions
7
At Bristol
Bristol, United Kingdom
1 h-index
1 publications
23 citations
Chongqing University
Chongqing, China
1 h-index
2 publications
40 citations
Asia University
Taichung, Taiwan
1 h-index
1 publications
20 citations
Beijing University of Technology
Beijing, China
1 h-index
1 publications
20 citations
University of Manchester
Manchester, United Kingdom
1 h-index
1 publications
23 citations
Université du Québec à Trois-Rivières
Trois-Rivières, Canada
1 h-index
3 publications
39 citations
IBM (United States)
Armonk, United States
1 h-index
1 publications
23 citations
1–7 of 7
Venues
- IT Professional
1 publications · 18 citations
1
h-index
- Journal of Direct Data and Digital Marketing Practice
1 publications · 36 citations
1
h-index
- Industrial Management & Data Systems
1 publications · 20 citations
1
h-index
- Journal of Database Marketing & Customer Strategy Management
1 publications · 23 citations
1
h-index
- International Journal of Intelligent Information Technologies
1 publications · 13 citations
1
h-index
1–5