Journal of Database Marketing & Customer Strategy Management · 2001 · 23 citations · 4 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing AnalyticsMarketing StrategyCustomer Behavior AnalyticsCustomer Data IntegrationCustomer Data ManagementCustomer EngagementCustomer LoyaltyCustomer Relationship Management AnalyticsCustomer Data ArchitectureCustomer Data ModelingCustomer Information IntegrationCustomer Relationship AnalyticsCustomer Relationship Management Performance MeasurementCustomer Relationship Management Systems AnalyticsDigital Customer Relationship Management
4
The rise and fall of strategic planning
Paul Gardiner · Technovation · 1994 · 550 citations
Realize your customers' full profit potential
Long Range Planning · 1995 · 43 citations
What Leading Banks Are Learning about Big Databases and Marketing
Ruediger Adolf, Stacey Grant-Thompson, Wendy Harrington et al. · The McKinsey Quarterly · 1997 · 12 citations
Improving Marketing Effectiveness
Interactive Marketing · 1999 · 10 citations · Full text