Concepedia

Customer Data Integration

Customer Data Integration is the systematic process of consolidating and unifying fragmented customer information from multiple channels and touchpoints into a single, coherent data repository to enable consistent, personalized, and seamless customer experiences across online and offline environments.

76

Publications

4.3K

Citations

231

Authors

115

Institutions

Publications per year

2017–2026

31

Parents

Children

Publications

76

Big Data analytics

Sachchidanand Singh, Nirmala Singh · 2012 · 762 citations

, , +17

HOW DO THEY KNOW THEIR CUSTOMERS SO WELL

Thomas H. Davenport, Jeanne G. Harris, Ajay K. Kohli · MIT Sloan management review · 2001 · 361 citations

, , +12

Advanced Customer Analytics: Strategic Value Through Integration of Relationship-Oriented Big Data

Brent Kitchens, David G. Dobolyi, Jingjing Li et al. · Journal of Management Information Systems · 2018 · 264 citations

, , +17

How has data-driven marketing evolved: Challenges and opportunities with emerging technologies

Albérico Travassos Rosário, Joana Carmo Dias · International Journal of Information Management Data Insights · 2023 · 192 citations · Full text

, , +17

Enhancing Customer Loyalty through Artificial Intelligence (AI), Internet of Things (IoT), and Big Data Technologies: Improving Customer Satisfaction, Engagement, Relationship, and Experience

Nitin Liladhar Rane · SSRN Electronic Journal · 2023 · 187 citations · Full text

, , +17

1–5 of 76

Authors

231

  1. MM
    Mukesh Mohania

    IBM Research - India, India

    3 publications · 84 citations

    3

    h-index

  2. DZ
    Debra Zahay

    Northern Illinois University, United States

    2 publications · 36 citations

    2

    h-index

  3. JR
    Jennifer Rowley

    Manchester Metropolitan University, United Kingdom

    2 publications · 143 citations

    2

    h-index

  4. MS
    Merlin Stone

    IBM (United States), United States

    2 publications · 44 citations

    2

    h-index

  5. FM
    Farouk Missi

    Brunel University of London, United Kingdom

    2 publications · 62 citations

    2

    h-index

1–5 of 231

Institutions

115

  1. IBM (United States)

    Armonk, United States

    5 h-index

    15 publications

    356 citations

  2. IBM Research - India

    New Delhi, India

    3 h-index

    16 publications

    445 citations

  3. Northern Illinois University

    DeKalb, United States

    2 h-index

    2 publications

    36 citations

  4. Edge Hill University

    Ormskirk, United Kingdom

    2 h-index

    2 publications

    143 citations

  5. Beihang University

    Beijing, China

    2 h-index

    6 publications

    211 citations

  6. University of Tennessee at Knoxville

    Knoxville, United States

    2 h-index

    2 publications

    194 citations

  7. Tampere University

    Tampere, Finland

    2 h-index

    5 publications

    215 citations

  8. AT&T (United States)

    Bedminster, United States

    2 h-index

    4 publications

    310 citations

1–8 of 115

Venues

  1. 3

    h-index

  2. SSRN Electronic Journal

    Repository · 2 publications · 220 citations

    2

    h-index

  3. Journal of Marketing Research

    2 publications · 176 citations

    2

    h-index

  4. Technological Forecasting and Social Change

    2 publications · 77 citations

    2

    h-index

  5. Journal of Knowledge Management

    1 publications · 87 citations

    1

    h-index

1–5