Concepedia

Customer 360 View

Customer 360 View is a comprehensive data integration framework that consolidates and unifies fragmented customer information across multiple touchpoints, systems, and channels into a single, authoritative, and holistic representation of customer identity, behavior, preferences, and interactions to enable accurate analysis, personalization, and decision-making in customer relationship management.

4

Publications

85

Citations

16

Authors

9

Institutions

Publications per year

2017–2026

3

Variants

Customer 360

Parents

Publications

4

Walmart's Sales Data Analysis - A Big Data Analytics Perspective

Manpreet Singh, Bhawick Ghutla, Reuben Lilo et al. · 2017 · 31 citations

, , +17

Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0

Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana et al. · Marketing Intelligence & Planning · 2024 · 31 citations

, , +14

Analytics for understanding customer behavior in the energy and utility industry

Y. Kim, Aleksandr Y. Aravkin, Hua-Yi Fei et al. · IBM Journal of Research and Development · 2016 · 12 citations

, , +16

Transmuting Information to Knowledge with an Enterprise Knowledge Graph

Jans Aasman · IT Professional · 2017 · 11 citations

, , +17

1–4 of 4

Authors

16

  1. AF
    Aesaan F S Mohammed

    Fiji National University, Fiji

    1 publications · 31 citations

    1

    h-index

  2. HF
    Hua-Yi Fei

    IBM Research - Thomas J. Watson Research Center, United States

    1 publications · 12 citations

    1

    h-index

  3. RK
    Rajat Kumar Behera

    KIIT University, India

    1 publications · 31 citations

    1

    h-index

  4. MA
    Mahmood A. Rashid

    Griffith University, Australia

    1 publications · 31 citations

    1

    h-index

  5. MS
    Manpreet Singh

    Guru Nanak Dev University, India

    1 publications · 31 citations

    1

    h-index

1–5 of 16

Institutions

9

  1. Kaiser-Franz-Josef-Spital

    Vienna, Austria

    1 h-index

    1 publications

    11 citations

  2. University of the South Pacific

    Suva, Fiji

    1 h-index

    3 publications

    93 citations

  3. Fiji National University

    Suva, Fiji

    1 h-index

    1 publications

    31 citations

  4. KIIT University

    Bhubaneswar, India

    1 h-index

    1 publications

    31 citations

  5. IBM Research - Thomas J. Watson Research Center

    Yorktown Heights, United States

    1 h-index

    3 publications

    36 citations

  6. Qatar University

    Doha, Qatar

    1 h-index

    2 publications

    62 citations

  7. Griffith University

    Brisbane, Australia

    1 h-index

    1 publications

    31 citations

  8. Chandragupt Institute of Management

    Patna, India

    1 h-index

    1 publications

    31 citations

1–8 of 9

Venues

  1. Marketing Intelligence & Planning

    1 publications · 31 citations

    1

    h-index

  2. IBM Journal of Research and Development

    1 publications · 12 citations

    1

    h-index

  3. IT Professional

    1 publications · 11 citations

    1

    h-index

1–3