Concepedia

Rajat Kumar Behera

RK

25

Publications

945

Citations

17

H-Index

2017

Active since

Affiliations

KIIT University(Current)

Indian Institute of Management Ranchi

Qatar University

University of Ha'il

University of Twente

Rajat Kumar Behera is an author at KIIT University specializing in marketing, management, and customer satisfaction.

Top concepts

ManagementMarketingBusinessCustomer SatisfactionInteractive MarketingConsumer ResearchDigital MarketingUser ExperienceBusiness IntelligenceTechnology

Publications per year

2017–2025

25

Publications

25

Personalized digital marketing recommender engine

Rajat Kumar Behera, Angappa Gunasekaran, Shivam Gupta et al. · Journal of Retailing and Consumer Services · 2019 · 226 citations

Information Retrieval, Data Science, Digital Marketing +7

Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype

Rajat Kumar Behera, Pradip Kumar Bala, Arghya Ray · Information Systems Frontiers · 2021 · 113 citations

Natural Language Processing, Customer Satisfaction, Cognitive Chatbot +14

Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective

Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana et al. · Journal of Business Research · 2021 · 74 citations · Full text

Computer Ethic, Business-to-business Research, Organizational Communication +14

Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers

Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana · Journal of Cleaner Production · 2023 · 60 citations · Full text

Economics, Sustainable Consumption, Goods Retailers +13

Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services

Anand Kumar, Pradip Kumar Bala, Shibashish Chakraborty et al. · Journal of Retailing and Consumer Services · 2023 · 58 citations · Full text

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