20
Publications
1.5K
Citations
18
H-Index
2015
Active since
Arghya Ray is an author at Indian Institute of Management Ranchi specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchCommunicationCustomer SatisfactionInteractive MarketingUser ExperienceBusinessEngineeringConsumer Behavior
Publications per year
2015–2023
20
20
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1–5 of 20