Concepedia

Pradip Kumar Bala

PK

47

Publications

2.6K

Citations

26

H-Index

2009

Active since

Affiliations

Indian Institute of Management Ranchi(Current)

KIIT University

Qatar University

Fore School of Management

Pradip Kumar Bala is an author at Indian Institute of Management Ranchi specializing in management, marketing, and customer satisfaction.

Top concepts

ManagementMarketingBusinessCustomer SatisfactionInteractive MarketingConsumer ResearchCommunicationDigital MarketingEngineeringUser Experience

Publications per year

2009–2024

47

Publications

47

Why do people use food delivery apps (FDA)? A uses and gratification theory perspective

Arghya Ray, Amandeep Dhir, Pradip Kumar Bala et al. · Journal of Retailing and Consumer Services · 2019 · 569 citations

Food Choice, Gratification Theory Perspective, Food Marketing +15

Personalized digital marketing recommender engine

Rajat Kumar Behera, Angappa Gunasekaran, Shivam Gupta et al. · Journal of Retailing and Consumer Services · 2019 · 226 citations

Information Retrieval, Data Science, Digital Marketing +7

User generated content for exploring factors affecting intention to use travel and food delivery services

Arghya Ray, Pradip Kumar Bala · International Journal of Hospitality Management · 2020 · 138 citations

Customer Satisfaction, Food Delivery Services, Food Delivery Systems +10

Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype

Rajat Kumar Behera, Pradip Kumar Bala, Arghya Ray · Information Systems Frontiers · 2021 · 113 citations

Natural Language Processing, Customer Satisfaction, Cognitive Chatbot +14

Innovation resistance theory perspective on the use of food delivery applications

Puneet Kaur, Amandeep Dhir, Arghya Ray et al. · Journal of Enterprise Information Management · 2020 · 111 citations

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