Concepedia

Albérico Travassos Rosário

AT

Statistics

Publications

17

Citations

728

H-Index

14

Active since

2020

Affiliations

Universidade Europeia(Current)

Fundação Minerva - Cultura - Ensino e Investigação Científica

Lusíada University of Lisbon

Universidade Lusófona

Instituto Superior de Educação e Ciências

Albérico Travassos Rosário is an author at Universidade Europeia specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingTechnologyEngineeringSustainabilityConsumer ResearchDigital MarketingMarketing ManagementInteractive Marketing

Publications per year

2020–2024

17

Publications

17

How has data-driven marketing evolved: Challenges and opportunities with emerging technologies

Albérico Travassos Rosário, Joana Carmo Dias · International Journal of Information Management Data Insights · 2023 · 176 citations · Full text

Marketing Analytics, Customer Satisfaction, Data-driven Marketing +14

Cybersecurity in the Internet of Things in Industrial Management

Ricardo Raimundo, Albérico Travassos Rosário · Applied Sciences · 2022 · 98 citations · Full text

Cybersecurity, Engineering, Smart City +20

Marketing Strategies on Social Media Platforms

Albérico Travassos Rosário, Joana Carmo Dias · International Journal of E-Business Research · 2023 · 75 citations · Full text

Marketing, Business Dynamics, Social Media +15

The New Digital Economy and Sustainability: Challenges and Opportunities

Albérico Travassos Rosário, Joana Carmo Dias · Sustainability · 2023 · 49 citations · Full text

Digital Business, Engineering, Sustainable Development +18

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Albérico Travassos Rosário, Joana Carmo Dias · Journal of Sensor and Actuator Networks · 2022 · 43 citations · Full text

Digital Marketing, Smart Manufacturing, Business Models +17

1–5 of 17