Joana Carmo Dias

How has data-driven marketing evolved: Challenges and opportunities with emerging technologies

Albérico Travassos Rosário, Joana Carmo Dias · International Journal of Information Management Data Insights · 2023 · 176 citations · Full text

Marketing Analytics, Customer Satisfaction, Data-driven Marketing +14

Marketing Strategies on Social Media Platforms

Albérico Travassos Rosário, Joana Carmo Dias · International Journal of E-Business Research · 2023 · 75 citations · Full text

Marketing, Business Dynamics, Social Media +15

Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights

Paulo Duarte, Susana Costa e Silva, Afonso S. Roza et al. · Sustainable Futures · 2024 · 67 citations · Full text

The New Digital Economy and Sustainability: Challenges and Opportunities

Albérico Travassos Rosário, Joana Carmo Dias · Sustainability · 2023 · 49 citations · Full text

Digital Business, Engineering, Sustainable Development +18

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Albérico Travassos Rosário, Joana Carmo Dias · Journal of Sensor and Actuator Networks · 2022 · 43 citations · Full text

Digital Marketing, Smart Manufacturing, Business Models +17