Customer Profile Integration

Customer Profile Integration is a methodological framework within customer data integration that synthesizes fragmented customer identifiers and attributes from disparate sources into a unified, persistent, and authoritative customer profile by resolving entity equivalences and reconciling semantic and structural heterogeneities across data systems.

9

Publications

487

Citations

25

Authors

12

Institutions

Publications per year

2017–2026

3

Authors

25

  1. PS
    Petra Schubert

    University of Koblenz and Landau, Germany

    2 publications · 84 citations

    2

    h-index

  2. VH
    Viet Hoang Vu

    University of Dayton, United States

    1 publications · 28 citations

    1

    h-index

  3. IG
    Iris Graessler

    Paderborn University, Germany

    1 publications · 13 citations

    1

    h-index

  4. RO
    Raymond Opdenakker

    Eindhoven University of Technology, Netherlands

    1 publications · 18 citations

    1

    h-index

  5. PR
    Prasan Roy

    Indian Institute of Technology Bombay, India

    1 publications · 26 citations

    1

    h-index

1–5 of 25

Venues

  1. 1

    h-index

  2. Journal of the Association for Information Systems

    JAIS · 1 publications · 17 citations

    1

    h-index

  3. MIS Quarterly

    1 publications · 18 citations

    1

    h-index

  4. Academy of Management Journal

    AMJ · 1 publications · 266 citations

    1

    h-index

  5. 1

    h-index

1–5