Journal
320
Publications
5.6K
Citations
Top concepts
BusinessMarketingMarketing ManagementMarketing StrategyCustomer EngagementStrategic MarketingCustomer Relationship ManagementBrand ManagementRelationship MarketingBrand Equity
Publications per year
1999–2005
320
320
Designing Web Usability: The practice of simplicity
Stuart McKibbin · 2001 · 674 citations · Full text
Improving Data Warehouse and Business Information Quality
2001 · 356 citations · Full text
Computing, Information Systems, Management Information Systems +14
Understanding brands, branding and brand equity
Kevin Lane Keller · 2003 · 265 citations · Full text
Building Great Customer Experiences
Torsten H. Nilson · 2003 · 108 citations · Full text
1–5 of 320