Customer Relationship Analytics

Customer Relationship Analytics is a methodological framework within customer service analytics that systematically analyzes longitudinal customer interaction data to model, predict, and optimize the dynamics and value of customer relationships over time.

Publications

8.5K

Citations

260

Authors

130

Institutions

Publications per year

2017–2026

Parents

Customer Service Analytics

Publications

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Werner Reinartz, V. Kumar · Journal of Marketing · 2003 · 1.2K citations

Management, Marketing, Marketing Management +17

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Kevin J. Trainor, James “Mick” Andzulis, Adam Rapp et al. · Journal of Business Research · 2013 · 860 citations

Business, Marketing, Marketing Management +13

Mastering Data Mining: The Art and Science of Customer Relationship Management

Michael A. Berry · Industrial Management & Data Systems · 2000 · 475 citations

Business, Management Information Systems, Marketing +17

Analytics for Customer Engagement

Tammo H.A. Bijmolt, Peter S. H. Leeflang, Frank E. Block et al. · Journal of Service Research · 2010 · 445 citations · Full text

Business, Marketing, Marketing Management +17

Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships

Lynette Ryals · Journal of Marketing · 2005 · 414 citations

Business, Marketing, Marketing Management +16

1–5 of 93

Authors

260

JR
Jayanthi Ranjan
Institute of Management Technology, India
3 publications · 49 citations
3
h-index
VB
Vishal Bhatnagar
Ambedkar University Delhi, India
3 publications · 49 citations
3
h-index
JS
Joni Salminen
Hamad bin Khalifa University, Qatar
2 publications · 129 citations
2
h-index
SJ
Soon‐gyo Jung
Hamad bin Khalifa University, Qatar
2 publications · 129 citations
2
h-index
BJ
Bernard J. Jansen
Pennsylvania State University, United States
2 publications · 129 citations
2
h-index

1–5 of 260

Institutions

130

1–8 of 130

Venues

Industrial Marketing Management
5 publications · 600 citations
5
h-index
Expert Systems with Applications
5 publications · 287 citations
5
h-index
Journal of Business Research
JBR · 3 publications · 1.2K citations
3
h-index
International Journal of Information Management
2 publications · 57 citations
2
h-index
Journal of Business and Industrial Marketing
2 publications · 197 citations
2
h-index

1–5