Concepedia

Kevin J. Trainor

KJ

22

Publications

3K

Citations

20

H-Index

1976

Active since

Affiliations

Northern Arizona University(Current)

Flinders Medical Centre

Canisius College

Ohio University

The University of Texas at Arlington

Kevin J. Trainor is an author at Northern Arizona University specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessCustomer SatisfactionDigital MarketingCustomer Relationship ManagementMedicineSales ManagementBusiness Strategy

Publications per year

1976–2022

22

Publications

22

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Kevin J. Trainor, James “Mick” Andzulis, Adam Rapp et al. · Journal of Business Research · 2013 · 830 citations

Relationship Marketing, Customer Satisfaction, Social Media +12

Relating Social Media Technologies to Performance: A Capabilities-Based Perspective

Kevin J. Trainor · Journal of Personal Selling and Sales Management · 2012 · 299 citations

Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

Adam Rapp, Kevin J. Trainor, Raj Agnihotri · Journal of Business Research · 2009 · 243 citations

Customer Experience, Customer Satisfaction, Customer-linking Capabilities +12

Measurement of in vivo mutations in human lymphocytes

Alexander A. Morley, Kevin J. Trainor, R. Seshadri et al. · Nature · 1983 · 229 citations

Primary Immunodeficiency, Medicine, Immunology +6

Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability

Kevin J. Trainor, Adam Rapp, Lauren Skinner Beitelspacher et al. · Industrial Marketing Management · 2010 · 222 citations

Customer Satisfaction, Technology Acceptance Model, Information Technology Management +7

Rows per page

1–5 of 22