Adam Rapp

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Kevin J. Trainor, James “Mick” Andzulis, Adam Rapp et al. · Journal of Business Research · 2013 · 830 citations

Relationship Marketing, Customer Satisfaction, Social Media +12

Understanding social media effects across seller, retailer, and consumer interactions

Adam Rapp, Lauren Skinner Beitelspacher, Dhruv Grewal et al. · Journal of the Academy of Marketing Science · 2013 · 613 citations

Customer Satisfaction, Social Media Effects, Online Customer Behavior +14

Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance

Adam Rapp, Thomas L. Baker, Daniel G. Bachrach et al. · Journal of Retailing · 2015 · 373 citations

Customer Experience, Customer Satisfaction, Performance Studies +8

High Touch Through High Tech: The Impact of Salesperson Technology Usage on Sales Performance via Mediating Mechanisms

Michael Ahearne, Eli Jones, Adam Rapp et al. · Management Science · 2008 · 249 citations

Customer Experience, Customer Satisfaction, Digital Marketing +22

Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

Adam Rapp, Kevin J. Trainor, Raj Agnihotri · Journal of Business Research · 2009 · 243 citations

Customer Experience, Customer Satisfaction, Customer-linking Capabilities +12