Concepedia
Statistics
Publications
20
Citations
3.8K
H-Index
18
Active since
2006
Affiliations
University of Alabama(Current)
Clemson University
Ohio University
University of Houston
Vlerick Business School
Adam Rapp is an author at University of Alabama specializing in marketing, management, and business.
Publications per year
2006–2018
Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
Kevin J. Trainor, James “Mick” Andzulis, Adam Rapp et al. · Journal of Business Research · 2013 · 860 citations
Business, Marketing, Marketing Management +13
Understanding social media effects across seller, retailer, and consumer interactions
Adam Rapp, Lauren Skinner Beitelspacher, Dhruv Grewal et al. · Journal of the Academy of Marketing Science · 2013 · 620 citations
Business, Marketing, Marketing Management +14
Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance
Adam Rapp, Thomas L. Baker, Daniel G. Bachrach et al. · Journal of Retailing · 2015 · 380 citations
Business, Marketing, Retail Management +12
High Touch Through High Tech: The Impact of Salesperson Technology Usage on Sales Performance via Mediating Mechanisms
Michael Ahearne, Eli Jones, Adam Rapp et al. · Management Science · 2008 · 256 citations
Management, Information Technology, Marketing +13
Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
Adam Rapp, Kevin J. Trainor, Raj Agnihotri · Journal of Business Research · 2009 · 245 citations
1–5 of 20