Journal of Database Marketing & Customer Strategy Management · 2012 · 245 citations · 1 references
BusinessMarketingRetail ManagementData MiningRetail AnalyticsRetail MarketingChurn AnalysisCustomer Behavior AnalyticsCustomer ProfilingCustomer SegmentationRetail SegmentationRfm AnalysisCustomer Data SegmentationCustomer Rfm AnalysisE-commerce SegmentationIn-store SegmentationRetail Customer SegmentationRetail Market SegmentationRfm Feature EngineeringSegmentation Threshold Optimization
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