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Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Marketing AnalyticsOnline Retail IndustryEngineeringData ScienceData MiningBusiness IntelligenceDigital MarketingCustomer ProfilingKnowledge DiscoveryManagementCase StudyBusiness AnalyticsMarketingMarket SegmentationCustomer Journey AnalysisOptimization-based Data Mining