Concepedia

Rfm Feature Engineering

RFM Feature Engineering is a methodological construct in customer analytics that operationalizes customer behavior by transforming raw transactional data into the composite RFM (Recency, Frequency, Monetary) features, distinguishing it from general feature engineering through its specific theoretical grounding in behavioral scoring and temporal purchasing dynamics.

23

Publications

1.7K

Citations

77

Authors

37

Institutions

Publications per year

2017–2026

12

Parents

Publications

23

Classifying the segmentation of customer value via RFM model and RS theory

Ching‐Hsue Cheng, You‐Shyang Chen · Expert Systems with Applications · 2008 · 424 citations

, , +16

Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Daqing Chen, Sai Laing Sain, Kun Guo · Journal of Database Marketing & Customer Strategy Management · 2012 · 245 citations · Full text

, , +17

Using machine learning and feature engineering to characterize limited material datasets of high-entropy alloys

Dongbo Dai, Tao Xu, Xiao Wei et al. · Computational Materials Science · 2020 · 202 citations

, , +17

Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis

Aslıhan Dursun, Meltem Caber · Tourism Management Perspectives · 2016 · 137 citations

, , +16

Discovering valuable frequent patterns based on RFM analysis without customer identification information

Ya‐Han Hu, Tzu-Wei Yeh · Knowledge-Based Systems · 2014 · 90 citations

, , +8

1–5 of 23

Authors

77

  1. YH
    Ya‐Han Hu

    National Chung Cheng University, Taiwan

    2 publications · 127 citations

    2

    h-index

  2. HC
    Huan-Ming Chuang

    National Yunlin University of Science and Technology, Taiwan

    1 publications · 28 citations

    1

    h-index

  3. BS
    Boyu Shen

    China Pharmaceutical University, China

    1 publications · 33 citations

    1

    h-index

  4. XN
    Xiaxia Niu

    Inner Mongolia University, China

    1 publications · 32 citations

    1

    h-index

  5. ST
    Sang‐Bing Tsai

    University of Electronic Science and Technology of China, China

    1 publications · 32 citations

    1

    h-index

1–5 of 77

Institutions

37

  1. National Yunlin University of Science and Technology

    Douliu, Taiwan

    2 h-index

    4 publications

    904 citations

  2. National Chung Cheng University

    Minxiong, Taiwan

    2 h-index

    5 publications

    291 citations

  3. Kütahya Dumlupınar Üniversitesi

    Kütahya, Türkiye

    1 h-index

    1 publications

    137 citations

  4. Maulana Abul Kalam Azad University of Technology, West Bengal

    Kolkata, India

    1 h-index

    3 publications

    108 citations

  5. Gono University

    Dhaka, Bangladesh

    1 h-index

    1 publications

    29 citations

  6. Beijing University of Posts and Telecommunications

    Beijing, China

    1 h-index

    4 publications

    132 citations

  7. London South Bank University

    London, United Kingdom

    1 h-index

    3 publications

    735 citations

  8. University of Wisconsin–Madison

    Madison, United States

    1 h-index

    1 publications

    33 citations

1–8 of 37

Venues

  1. Knowledge-Based Systems

    2 publications · 123 citations

    2

    h-index

  2. Expert Systems with Applications

    2 publications · 495 citations

    2

    h-index

  3. 1

    h-index

  4. Business Systems Research Journal

    BSR · 1 publications · 26 citations

    1

    h-index

  5. The 2nd International Conference on Computing and Data Science

    Conference · 1 publications · 33 citations

    1

    h-index

1–5