Concepedia

Rfm Analysis

RFM Analysis is a customer segmentation technique that classifies customers based on their transactional behavior by measuring recency, frequency, and monetary value of purchases.

198

Publications

9.7K

Citations

514

Authors

230

Institutions

Publications per year

2017–2026

104

Variants

Recency Frequency Monetary Analysis

Parents

Children

Publications

198

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Peter S. Fader, Bruce G. S. Hardie, Ka Lok Lee · Journal of Marketing Research · 2005 · 582 citations

, , +15

Classifying the segmentation of customer value via RFM model and RS theory

Ching‐Hsue Cheng, You‐Shyang Chen · Expert Systems with Applications · 2008 · 424 citations

, , +16

An Assessment of the Mall Intercept as a Data Collection Method

Alan J. Bush, Joseph F. Hair · Journal of Marketing Research · 1985 · 412 citations

, , +1

Knowledge discovery on RFM model using Bernoulli sequence

I‐Cheng Yeh, King-Jang Yang, Tao-Ming Ting · Expert Systems with Applications · 2008 · 327 citations

, , +8

Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression

John A. McCarty, Manoj Hastak · Journal of Business Research · 2007 · 300 citations

, , +7

1–5 of 198

Authors

514

  1. DV
    Dirk Van den Poel

    Ghent University, Belgium

    4 publications · 179 citations

    4

    h-index

  2. YH
    Ya‐Han Hu

    National Chung Cheng University, Taiwan

    3 publications · 137 citations

    3

    h-index

  3. SM
    Siti Monalisa

    Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia

    3 publications · 87 citations

    3

    h-index

  4. BB
    Bart Baesens

    KU Leuven, Belgium

    3 publications · 149 citations

    3

    h-index

  5. MR
    Mohammad Reza Gholamian

    Iran University of Science and Technology, Iran

    3 publications · 140 citations

    3

    h-index

1–5 of 514

Institutions

230

  1. Iran University of Science and Technology

    Tehran, Iran

    5 h-index

    11 publications

    438 citations

  2. Aletheia University

    Taipei, Taiwan

    4 h-index

    4 publications

    96 citations

  3. KU Leuven

    Leuven, Belgium

    4 h-index

    16 publications

    924 citations

  4. Universidad Complutense de Madrid

    Madrid, Spain

    4 h-index

    10 publications

    304 citations

  5. K.N.Toosi University of Technology

    Tehran, Iran

    4 h-index

    9 publications

    989 citations

  6. University of Tehran

    Tehran, Iran

    4 h-index

    8 publications

    336 citations

  7. Tarbiat Modares University

    Tehran, Iran

    4 h-index

    9 publications

    248 citations

  8. Ghent University

    Ghent, Belgium

    3 h-index

    3 publications

    147 citations

1–8 of 230

Venues

  1. Expert Systems with Applications

    5 publications · 920 citations

    5

    h-index

  2. Procedia Computer Science

    5 publications · 378 citations

    5

    h-index

  3. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 4 publications · 48 citations

    4

    h-index

  4. Kybernetes

    3 publications · 167 citations

    3

    h-index

  5. Mathematics

    3 publications · 98 citations

    3

    h-index

1–5