Recency Scoring

Recency Scoring is a methodological component in customer analytics that assigns a quantitative value to the temporal proximity of a customer's most recent interaction, distinguishing it within RFM Analysis by measuring the timeliness dimension of behavioral engagement relative to a specified endpoint.

5

Publications

100

Citations

11

Authors

4

Institutions

Publications per year

2017–2026

1

Authors

11

  1. GS
    G Sutherland

    King's College London, United Kingdom

    1 publications · 13 citations

    1

    h-index

  2. JV
    Jorge Victor Crisei

    1 publications · 32 citations

    1

    h-index

  3. GE
    Graham E. Powell

    University of Surrey, United Kingdom

    1 publications · 13 citations

    1

    h-index

  4. DL
    D. L. Seager

    University of Aberdeen, United Kingdom

    1 publications · 22 citations

    1

    h-index

  5. GA
    Godwin A. Agu

    1 publications · 13 citations

    1

    h-index

1–5 of 11

Institutions

4

Venues

  1. British Journal of Clinical Psychology

    1 publications · 13 citations

    1

    h-index

  2. A S L E Transactions

    1 publications · 22 citations

    1

    h-index

  3. Taxon

    1 publications · 32 citations

    1

    h-index

  4. Psychonomic Science

    1 publications · 16 citations

    1

    h-index

  5. Construction Management and Economics

    1 publications · 17 citations

    1

    h-index

1–5