Concepedia

Frequency Scoring

Frequency Scoring is a methodological construct in RFM Analysis that quantifies customer engagement by measuring the number of transactions or interactions within a defined period, thereby differentiating customers based on the recurrence of their purchasing behavior.

8

Publications

303

Citations

17

Authors

8

Institutions

Publications per year

2017–2026

0

Parents

Publications

8

Using database marketing techniques to enhance your one‐to‐one marketing initiatives

Ron Kahan · Journal of Consumer Marketing · 1998 · 98 citations

, , +13

Subjective frequency ratings for 432 ASL signs

Rachel I. Mayberry, Matthew L. Hall, Meghan Zvaigzne · Behavior Research Methods · 2013 · 62 citations

, , +6

Effects of extrinsic incentives on the quality of frequency assessments

William F. Wright, Mohamed E Aboul-Ezz · Organizational Behavior and Human Decision Processes · 1988 · 52 citations

, , +6

Measuring customer loyalty using an extended RFM and clustering technique

Zohre Zalaghi, Yousef Abbasnejad Varzi · Management Science Letters · 2014 · 24 citations · Full text

, , +14

Personalized e-Commerce Recommendation System using RFM method and Association Rules

Byeong-Woon Jin, Young-Sung Cho, Keun-Ho Ryu · Journal of the Korea Society of Computer and Information · 2010 · 21 citations · Full text

, , +17

1–5 of 8

Authors

17

  1. MZ
    Meghan Zvaigzne

    Université Bourgogne Franche-Comté, France

    1 publications · 62 citations

    1

    h-index

  2. SK
    Supaporn Kiattisin

    Mahidol University, Thailand

    1 publications · 16 citations

    1

    h-index

  3. BJ
    Byeong-Woon Jin

    1 publications · 21 citations

    1

    h-index

  4. WR
    William R. Dillon

    Southern Methodist University, United States

    1 publications · 13 citations

    1

    h-index

  5. KR
    Keun-Ho Ryu

    SK Life Science (United States), United States

    1 publications · 21 citations

    1

    h-index

1–5 of 17

Institutions

8

  1. McGill University

    Montreal, Canada

    1 h-index

    1 publications

    62 citations

  2. Zagazig University

    Zagazig, Egypt

    1 h-index

    1 publications

    52 citations

  3. University of California San Diego

    San Diego, United States

    1 h-index

    2 publications

    124 citations

  4. Université Bourgogne Franche-Comté

    Besançon, France

    1 h-index

    1 publications

    62 citations

  5. Islamic Azad University, Tehran

    Tehran, Iran

    1 h-index

    2 publications

    48 citations

  6. University of California, Irvine

    Irvine, United States

    1 h-index

    1 publications

    52 citations

  7. Georgia State University

    Atlanta, United States

    1 h-index

    1 publications

    17 citations

  8. College of Business Administration

    Riga, Latvia

    1 h-index

    1 publications

    13 citations

1–8 of 8

Venues

  1. Journal of Consumer Marketing

    1 publications · 98 citations

    1

    h-index

  2. Journal of Marketing Research

    1 publications · 13 citations

    1

    h-index

  3. 1

    h-index

  4. Management Science Letters

    1 publications · 24 citations

    1

    h-index

  5. Journal of Advances in Information Technology

    JAIT · 1 publications · 16 citations

    1

    h-index

1–5