Concepedia

Rfm-based Personalization

RFM-Based Personalization is a customer engagement strategy that uses an individual’s Recency, Frequency, and Monetary value scores to tailor marketing actions, distinguishing itself from other personalization approaches by its exclusive reliance on transactional behavioral metrics derived from the RFM framework.

8

Publications

349

Citations

21

Authors

10

Institutions

Publications per year

2017–2026

3

Parents

Publications

8

AI-driven personalization: Unraveling consumer perceptions in social media engagement

Tanawat Teepapal · Computers in Human Behavior · 2024 · 114 citations

, , +15

Group RFM analysis as a novel framework to discover better customer consumption behavior

Hui-Chu Chang, Hsiao‐Ping Tsai · Expert Systems with Applications · 2011 · 71 citations

, , +15

Application of RFM principles: What to do with 1–1–1 customers?

John Miglautsch · Journal of Database Marketing & Customer Strategy Management · 2002 · 41 citations · Full text

, , +11

Clustering and profiling of customers using RFM for customer relationship management recommendations

Ina Maryani, Dwiza Riana · 2017 5th International Conference on Cyber and IT Service Management (CITSM) · 2017 · 39 citations

, , +17

User Value Identification Based on Improved RFM Model and <i>K</i>‐Means++ Algorithm for Complex Data Analysis

Jun Wu, Li Shi, Liping Yang et al. · Wireless Communications and Mobile Computing · 2021 · 32 citations · Full text

, , +15

1–5 of 8

Authors

21

  1. ST
    Sang‐Bing Tsai

    University of Electronic Science and Technology of China, China

    1 publications · 32 citations

    1

    h-index

  2. YC
    Young-Sung Cho

    1 publications · 21 citations

    1

    h-index

  3. DH
    Diane Halstead

    University of Tennessee at Chattanooga, United States

    1 publications · 20 citations

    1

    h-index

  4. BJ
    Byeong-Woon Jin

    1 publications · 21 citations

    1

    h-index

  5. JM
    John Miglautsch

    Agricultural Marketing Service, United States

    1 publications · 41 citations

    1

    h-index

1–5 of 21

Institutions

10

  1. Wuyi University

    Jiangmen, China

    1 h-index

    1 publications

    32 citations

  2. Dongyang Mirae University

    Seoul, South Korea

    1 h-index

    2 publications

    22 citations

  3. Beijing University of Chemical Technology

    Beijing, China

    1 h-index

    6 publications

    192 citations

  4. Datang Telecom Group (China)

    Beijing, China

    1 h-index

    1 publications

    32 citations

  5. Chungbuk National University

    Cheongju-si, South Korea

    1 h-index

    2 publications

    22 citations

  6. SPX Transformer Solutions (United States)

    Waukesha, United States

    1 h-index

    1 publications

    41 citations

  7. Rajamangala University of Technology Krungthep

    Bangkok, Thailand

    1 h-index

    1 publications

    114 citations

  8. Industrial and Commercial Bank of China

    Beijing, China

    1 h-index

    1 publications

    32 citations

1–8 of 10

Venues

  1. 2

    h-index

  2. Computers in Human Behavior

    1 publications · 114 citations

    1

    h-index

  3. Wireless Communications and Mobile Computing

    WCMC · 1 publications · 32 citations

    1

    h-index

  4. 1

    h-index

  5. Academy of Marketing Studies journal

    1 publications · 20 citations

    1

    h-index

1–5