Concepedia

Hui-Chu Chang

HC

2

Publications

78

Citations

2

H-Index

2010

Active since

Affiliations

Tungnan University(Current)

Hui-Chu Chang is an author at Tungnan University specializing in interactive marketing, quantitative management, and marketing analytics.

Top concepts

Publications per year

2010–2011

2

Publications

2

Group RFM analysis as a novel framework to discover better customer consumption behavior

Hui-Chu Chang, Hsiao‐Ping Tsai · Expert Systems with Applications · 2011 · 68 citations

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Developing EL-RFM model for quantification learner's learning behavior in distance learning

Hui-Chu Chang · 2010 · 10 citations

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