Concepedia

John Miglautsch

JM

Statistics

Publications

3

Citations

233

H-Index

3

Active since

1992

Affiliations

Agricultural Marketing Service(Current)

John Miglautsch is an author at Agricultural Marketing Service specializing in rfm analysis, rfm model validation, and business.

Publications per year

1992–2002

3

Publications

3

Thoughts on RFM scoring

John Miglautsch · Journal of Database Marketing & Customer Strategy Management · 2000 · 137 citations · Full text

, , +4

A conceptual definition of direct marketing

Connie L. Bauer, John Miglautsch · Journal of Direct Marketing · 1992 · 55 citations

, , +10

Application of RFM principles: What to do with 1–1–1 customers?

John Miglautsch · Journal of Database Marketing & Customer Strategy Management · 2002 · 41 citations · Full text

, , +11

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