Connie L. Bauer

A direct mail customer purchase model

Connie L. Bauer · Journal of Direct Marketing · 1988 · 75 citations

Business, Marketing, Marketing Management +15

A conceptual definition of direct marketing

Connie L. Bauer, John Miglautsch · Journal of Direct Marketing · 1992 · 55 citations

Business, Marketing, Marketing Management +10

A dynamic model of the effect of discrepant information on unidimensional attitude change

Stan A. Kaplowitz, Edward L. Fink, Connie L. Bauer · Systems Research and Behavioral Science · 1983 · 34 citations

Social Sciences, Psychology, Social Psychology +15

Positional discrepancy, psychological discrepancy, and attitude change: Experimental tests of some mathematical models¹

Edward L. Fink, Stan A. Kaplowitz, Connie L. Bauer · Communication Monographs · 1983 · 28 citations

Social Sciences, Psychology, Social Psychology +8

Testing the Theory of Electronic Propinquity: Organizational Teleconferencing

Felipe Korzenny, Connie L. Bauer · Communication Research · 1981 · 27 citations

Social Sciences, Communication, Organization Studies +7