Concepedia

Rfm Model Validation

RFM Model Validation is the systematic process of assessing the accuracy, reliability, and generalizability of an RFM (Recency, Frequency, Monetary) model by comparing its predictions against empirical customer behavior data to ensure its validity within a given operational or theoretical context.

39

Publications

2.5K

Citations

114

Authors

63

Institutions

Publications per year

2017–2026

24

Parents

Publications

39

Classifying the segmentation of customer value via RFM model and RS theory

Ching‐Hsue Cheng, You‐Shyang Chen · Expert Systems with Applications · 2008 · 424 citations

, , +16

Relative fat mass (RFM) as a new estimator of whole-body fat percentage ─ A cross-sectional study in American adult individuals

Orison O. Woolcott, Richard N. Bergman · Scientific Reports · 2018 · 384 citations · Full text

, , +15

RFM model for customer purchase behavior using K-Means algorithm

P. Anitha, Malini M. Patil · Journal of King Saud University - Computer and Information Sciences · 2019 · 197 citations · Full text

, , +17

Thoughts on RFM scoring

John Miglautsch · Journal of Database Marketing & Customer Strategy Management · 2000 · 137 citations · Full text

, , +4

LRFMP model for customer segmentation in the grocery retail industry: a case study

Serhat Peker, Altan Koçyiğit, P. Erhan Eren · Marketing Intelligence & Planning · 2017 · 113 citations · Full text

, , +17

1–5 of 39

Authors

114

  1. SM
    Siti Monalisa

    Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia

    3 publications · 87 citations

    3

    h-index

  2. JM
    John Miglautsch

    Agricultural Marketing Service, United States

    2 publications · 178 citations

    2

    h-index

  3. YL
    Yuna Lee

    Animal and Plant Quarantine Agency, South Korea

    1 publications · 12 citations

    1

    h-index

  4. PN
    Putri Nadya

    Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia

    1 publications · 55 citations

    1

    h-index

  5. JY
    Jinghua Yu

    Huazhong University of Science and Technology, China

    1 publications · 51 citations

    1

    h-index

1–5 of 114

Institutions

63

  1. Universitas Islam Negeri Sultan Syarif Kasim Riau

    Pekanbaru, Indonesia

    3 h-index

    6 publications

    219 citations

  2. K.N.Toosi University of Technology

    Tehran, Iran

    2 h-index

    3 publications

    251 citations

  3. National Yunlin University of Science and Technology

    Douliu, Taiwan

    2 h-index

    4 publications

    904 citations

  4. Wuhan University of Technology

    Wuhan, China

    1 h-index

    3 publications

    54 citations

  5. Universidade Federal do Rio Grande do Sul

    Porto Alegre, Brazil

    1 h-index

    3 publications

    267 citations

  6. Texas Tech University

    Lubbock, United States

    1 h-index

    1 publications

    40 citations

  7. South China University of Technology

    Guangzhou, China

    1 h-index

    4 publications

    44 citations

  8. National Chi Nan University

    Puli, Taiwan

    1 h-index

    1 publications

    18 citations

1–8 of 63

Venues

  1. Expert Systems with Applications

    2 publications · 495 citations

    2

    h-index

  2. 2

    h-index

  3. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 2 publications · 22 citations

    2

    h-index

  4. Livestock Science

    1 publications · 48 citations

    1

    h-index

  5. Journal of Business and Management Studies

    1 publications · 53 citations

    1

    h-index

1–5