Concepedia

Predictive Customer Analytics

Predictive Customer Analytics is a data-driven analytical framework that distinguishes itself by employing statistical modeling and machine learning techniques to forecast individual customer behaviors, preferences, and future interactions based on historical and behavioral data.

201

Publications

12.5K

Citations

594

Authors

317

Institutions

Publications per year

2017–2026

129

Parents

Publications

201

A data-driven approach to predict the success of bank telemarketing

Sérgio Moro, Paulo Cortez, Paulo Rita · Decision Support Systems · 2014 · 858 citations · Full text

, , +12

“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model

Peter S. Fader, Bruce G. S. Hardie, Ka Lok Lee · Marketing Science · 2005 · 460 citations

, , +12

Analytics for Customer Engagement

Tammo H.A. Bijmolt, Peter S. H. Leeflang, Frank E. Block et al. · Journal of Service Research · 2010 · 445 citations · Full text

, , +17

Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

Nir Kshetri, Yogesh K. Dwivedi, Thomas H. Davenport et al. · International Journal of Information Management · 2023 · 388 citations

, , +14

Brave New World? On AI and the Management of Customer Relationships

Barak Libai, Yakov Bart, Sonja Gensler et al. · Journal of Interactive Marketing · 2020 · 321 citations · Full text

, , +17

1–5 of 201

Authors

594

  1. TR
    Thomas Reutterer

    Vienna University of Economics and Business, Austria

    3 publications · 136 citations

    3

    h-index

  2. DV
    Dirk Van den Poel

    Ghent University, Belgium

    3 publications · 193 citations

    3

    h-index

  3. MP
    Michael Platzer

    Vienna University of Economics and Business, Austria

    3 publications · 136 citations

    3

    h-index

  4. SM
    Sérgio Moro

    Iscte – Instituto Universitário de Lisboa, Portugal

    2 publications · 911 citations

    2

    h-index

  5. MK
    Marko Krema

    Accenture (Switzerland), Switzerland

    2 publications · 69 citations

    2

    h-index

1–5 of 594

Institutions

317

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    6 h-index

    8 publications

    610 citations

  2. Pennsylvania State University

    State College, United States

    4 h-index

    6 publications

    188 citations

  3. Ghent University

    Ghent, Belgium

    4 h-index

    8 publications

    1K citations

  4. University of Hassan II Casablanca

    Casablanca, Morocco

    3 h-index

    7 publications

    427 citations

  5. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    3 h-index

    4 publications

    576 citations

  6. Vienna University of Economics and Business

    Vienna, Austria

    3 h-index

    6 publications

    272 citations

  7. Iscte – Instituto Universitário de Lisboa

    Lisbon, Portugal

    3 h-index

    5 publications

    1.8K citations

  8. Symbiosis International University

    Pune, India

    3 h-index

    4 publications

    457 citations

1–8 of 317

Venues

  1. Expert Systems with Applications

    8 publications · 931 citations

    8

    h-index

  2. Decision Support Systems

    7 publications · 1.6K citations

    7

    h-index

  3. Journal of Business Research

    JBR · 4 publications · 437 citations

    4

    h-index

  4. Marketing Science

    3 publications · 586 citations

    3

    h-index

  5. 3

    h-index

1–5