Concepedia

Personalized Marketing

Personalized Marketing is a customer-centric marketing strategy within Customer Relationship Management and Relationship Marketing that tailors marketing mix elements, communications, and interactions to individual customers based on their specific data, characteristics, and behaviors in order to enhance relational value and long-term performance.

140

Publications

13.4K

Citations

351

Authors

206

Institutions

Publications per year

2017–2026

75

Variants

One-to-one Marketing

Parents

Children

Publications

140

Artificial intelligence (AI) applications for marketing: A literature-based study

Abid Haleem, Mohd Javaid, Mohammad Asim Qadri et al. · International Journal of Intelligent Networks · 2022 · 859 citations · Full text

, , +13

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

Vikas Kumar, Bharath Rajan, Rajkumar Venkatesan et al. · California Management Review · 2019 · 711 citations

, , +15

The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Heng Xu, Xin Luo, John M. Carroll et al. · Decision Support Systems · 2010 · 689 citations

, , +17

E-Customization

Asim Ansari, Carl F. Mela · Journal of Marketing Research · 2003 · 605 citations

, , +17

Knowledge management and data mining for marketing

Michael Shaw, Chandrasekar Subramaniam, Gek Woo Tan et al. · Decision Support Systems · 2001 · 569 citations

, , +14

1–5 of 140

Authors

351

  1. JZ
    Jacob Zahavi

    Tel Aviv University, Israel

    3 publications · 170 citations

    3

    h-index

  2. RE
    Ronald E. Goldsmith

    Florida State University, United States

    3 publications · 287 citations

    3

    h-index

  3. NL
    Nissan Levin

    Tel Aviv University, Israel

    3 publications · 170 citations

    3

    h-index

  4. YM
    Youngme Moon

    Harvard University, United States

    3 publications · 190 citations

    3

    h-index

  5. RA
    Radhika Anand

    Uber AI (United States), United States

    2 publications · 271 citations

    2

    h-index

1–5 of 351

Institutions

206

  1. Georgia State University

    Atlanta, United States

    4 h-index

    5 publications

    2K citations

  2. University of Maryland, College Park

    College Park, United States

    3 h-index

    3 publications

    690 citations

  3. Tel Aviv University

    Tel Aviv, Israel

    3 h-index

    6 publications

    340 citations

  4. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    3 h-index

    5 publications

    774 citations

  5. University of Hassan II Casablanca

    Casablanca, Morocco

    3 h-index

    8 publications

    443 citations

  6. Florida State University

    Tallahassee, United States

    3 h-index

    4 publications

    361 citations

  7. National Taiwan University

    Taipei, Taiwan

    2 h-index

    2 publications

    592 citations

  8. University of Florida

    Gainesville, United States

    2 h-index

    2 publications

    107 citations

1–8 of 206

Venues

  1. Decision Support Systems

    5 publications · 1.6K citations

    5

    h-index

  2. SSRN Electronic Journal

    Repository · 4 publications · 113 citations

    4

    h-index

  3. Expert Systems with Applications

    4 publications · 350 citations

    4

    h-index

  4. IEEE Access

    3 publications · 81 citations

    3

    h-index

  5. Journal of Interactive Marketing

    JIM · 3 publications · 573 citations

    3

    h-index

1–5